Canadiana ArtFloor > ArtFloor Art Reform

F.E.A.R.

Jesse Lance, Conceptual Designer, in consultation with Dr. John DeWimp, author of "Art-in-the-Heart"^™ Syndrome — and Entrepreneurial Artists — undertook critical analysis of the accessibility and social value of traditional wall-oriented Visual Art — Facilitation, Expenditure, Appreciation and Reception (F.E.A.R.) — given the dynamics of a world that is too small, too busy, too expensive and somewhat dysfunctional when it comes to the Mainstream and Upwardly Mobile Market-ability to afford, purchase, showcase, enjoy and share Visual Art.

Ambience & Conviviality

Consider the tangible and intangible benefits of utilizing the physical and psychological ambience of ArtFloor ... to create Cocoon Rooms and Great Rooms and to enhance personal and business relationship building ...

Social Ability

By: Dr. John DeWimp¹: Art-in-the-Heart^™

"If people are not comfortable ... they will not spend time with you!"

People-oriented organizations know the value of defining and maintaining intuitive style and social acumen to grow their businesses. 'Intimacy' is a powerful influence in the hospitality industry where designers apply their skills to define elusive forces akin to 'approach', 'appeal', 'mood', 'experience', 'presentation' and 'respect' ... all of which affect "the people business".

"If people do not like your approach ... they will not spend money with you!"

Product- and service-oriented organizations know the value of defining and maintaining "brand differentiation" and "client focus" to grow their businesses. 'Connectivity' is recognized as the initial selling proposition in the consumer and B2B marketplaces where designers apply their skills to define elusive forces akin to ‘vision', ‘strategic focus’, ‘flexibility’, ‘teamwork" ... 'simplicity' 'unity in form' and 'function'.

Next u Canadiana ArtFloor "The Next BIG Thing"

Draw on ArtFloor as your Personal Ambassador!* ^TM 

Contact: Jesse Lance, Conceptual Designer, President, www.ArtFloor.CA

* As a Personal Ambassador, ArtFloor's main role is to portray you and your residence, corporation, organization or institution in a hospitable and positive light.
ArtFloor performs as Focal Art should perform — as a conversation piece — "to break the ice" ... to encourage relationships within social or work environments.